Calling All Branding Lovers

For all the font lovers, graphic designers and bradning junkies out there. I've found a new time suck for you: the retail alphabet game.

I first came across this game about 5 years ago, and spent countless hours analyzing each letter in an attempt to finish the 4 puzzles that had been published. Today, while working on a logo, I came across the 5th edition (which has been out for 2 years, but whatever, I've been busy...). Of course I spent an inordinate amount of time trying do locate the brand within which each letter came from, and along my travels, I also came across this article, about branding and the retail alphabet game. So, I share them both with you as something new take up your time as well. As if you didn't have enough things that did that already...